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Platform Revolution

25.00 NIS

Geoffrey G Parker, Marshall W Van Alstyne and Sangeet Paul ChoudaryPlatform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for YouUber. Airbnb. Amazon. Apple....

No Logo: Taking Aim at the Brand Bullies

23.00 NIS

Naomi KleinWith a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful...
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The World is Flat

24.00 NIS

Thomas L Friedman   "The World Is Flat" is Thomas L. Friedman's account of the great changes taking place in our time, as lightning-swift advances in technology and communications put...
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Out of Control: The New Biology of Machines, Social Systems & the Economic World

59.00 NIS

Kevin KellyOut of Control: The New Biology of Machines, Social Systems, and the Economic WorldOut of Control chronicles the dawn of a new era in which the machines and systems...
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Human Error

25.00 NIS

James ReasonModern technology has now reached a point where improved safety can only be achieved through a better understanding of human error mechanisms. In its treatment of major accidents, the...
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How to Be Exceptional

26.00 NIS

How to Be Exceptional: Drive Leadership Success by Magnifying Your StrengthsJohn H Zenger, Joseph R Folkman, Robert H Sherwin, Jr, Barbara A SteelOne of The Globe & Mail's Top 10...
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The Design of Books

26.00 NIS

Adrian WilsonIn 1967, award-winning designer Adrian Wilson wrote a seminal work on book design. It was published to enthusiastic critical acclaim, The Design of Books has since become the classic...

The Invisible Computer

25.00 NIS

The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the SolutionDonald A NormanFrom "Science Finds, Industry Applies, Man Conforms" (motto of...
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Habit: The 95% of Behavior Marketers Ignore

23.00 NIS

Neale Martin80% of new products fail. Billions of advertising dollars are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How...

The Multitasking Myth: Handling Complexity in Real-World Operations

23.00 NIS

Loukia D LoukopoulosR Key DismukesImmanuel BarshiDespite growing concern with the effects of concurrent task demands on human performance, and research demonstrating that these demands are associated with vulnerability to error,...

I Can See You Naked: A Fearless Guide to Making Great Presentations

25.00 NIS

Ron HoffThis may be the best piece of advice in this book:When something strikes you as funny, don't let it get away. Hold on to it for dear life. It...
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The Advent of the Algorithm: The 300-Year Journey from an Idea to the Computer

25.00 NIS

David BerlinskySimply put, an algorithm is a set of instructions-it's the code that makes computers run. A basic idea that proved elusive for hundreds of years and bent the minds...
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