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1001 Ideas to Create Retail Excitement

37.00 NIS

Edgar A Falk In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to...
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Never Split the Difference: Negotiating As If Your Life Depended On It

33.00 NIS

Chris Voss A field-tested, game-changing approach to high-stakes negotiations—whether in the boardroom or at home.Never Split the Difference is a riveting, indispensable handbook of negotiation principles culled and perfected from Chris...

Fiasco: The Inside Story of a Wall Street Trader

26.00 NIS

Frank Paratnoy FIASCO is the shocking story of one man's education in the jungles of Wall Street. As a young derivatives salesman at Morgan Stanley, Frank Partnoy learned to buy...
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Phishing for Phools: The Economics of Manipulation and Deception

35.00 NIS

George A Akerlof and Robert J Shiller Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics...

The Lexus and the Olive Tree

33.00 NIS

Thomas L Friedman n The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international...

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

28.00 NIS

Guy Kawasaki "Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check ." - BizEdFor a quarter of a century, in his various guises as...
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First Things First

36.00 NIS

Stephen R Covey Drawing on the principles of The 7 Habits of Highly Effective People, this revolutionary guide to time management espouses a balanced life based on genuine relationships and...

The Business of Changing the World

34.00 NIS

Marc Benioff All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering...

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

33.00 NIS

Rob Pitzpatrick The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good...
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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

40.00 NIS

Safi Bahcall What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?In Loonshots, physicist and entrepreneur Safi...

Strengths Finder 2.0

34.00 NIS

Tom Rath Do You Do What You Do Best Every Day?Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to...

Microtrends

28.00 NIS

Mark J Penn with E Kinney Zalesne In The Small Forces Behind Today's Big Changes, Mark Penn shows that 75 of the most important trends in the world today are...
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