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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
37.00 NIS
Josef Jaffe The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far...
Sale
-8%
Maverick: The Success Story Behind the World's Most Unusual Workplace
33.00 NIS36.00 NIS
Sale
-8%
Maverick: The Success Story Behind the World's Most Unusual Workplace
33.00 NIS36.00 NIS
Ricardo Semler It can if you think like Ricard Semler, the maverick CEO who turned his own company into a model for the 90's and beyond. In MAVERICK, Semler will...
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-8%
Sale
-8%
The Education of a Value Investor: My Transformative Quest for Wealth, Wisdom, and Enlightenment
33.00 NIS36.00 NIS
Guy Spier What happens when a young hedge fund manager spends a small fortune to have lunch with Warren Buffett? He becomes a true value investor.This book traces the arc...
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-8%
Big Money Thinks Small: Biases, Blind Spots, and Smarter Investing
33.00 NIS36.00 NIS
Sale
-8%
Big Money Thinks Small: Biases, Blind Spots, and Smarter Investing
33.00 NIS36.00 NIS
Joel Tillinghast Investors are tempted daily by misleading or incomplete information. They may make a lucky bet, realize a sizable profit, and find themselves full of confidence. Their next high-stakes...
The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management
37.00 NIS
Art Kleiner In this second edition of his bestselling book, author Art Kleiner explores the nature of effective leadership in times of change and defines its importance to the corporation...
The Critical Few: Energize Your Company's Culture by Choosing What Really Matters
37.00 NIS
Jon Katzenbach Without a deep understanding of your company's culture, any change effort you undertake will fail. Bestselling author Jon Katzenbach and his coauthors identify the four most critical cultural...
Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century
37.00 NIS
Navi Radjou, Jaideep Prabhu and Simone Ahuja Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians...
Difficult Conversations: How to Discuss What Matters Most
36.00 NIS
Douglas Stone, Bruce Patton, Sheila Heen Whether you're dealing with an under performing employee, disagreeing with your spouse about money or child-rearing, negotiating with a difficult client, or simply saying...
Purpose: The Starting Point of Great Companies: The Starting Point of Great Companies
37.00 NIS
Nick Mourkogiannis In Purpose , world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no...
The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.
38.00 NIS
Mike Michalowicz "Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at...
Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
38.00 NIS
Sam Calagione Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned...
Whoops!: Why Everyone Owes Everyone and No One Can Pay
33.00 NIS
John Lanchester There's probably a word in German for that feeling you get when you can understand something while it's being explained to you, but lose hold of the explanation...
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