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The Advent of the Algorithm: The 300-Year Journey from an Idea to the Computer

25.00 NIS

David BerlinskySimply put, an algorithm is a set of instructions-it's the code that makes computers run. A basic idea that proved elusive for hundreds of years and bent the minds...

The Myth of Repressed Memory: False Memories and Allegations of Sexual Abuse

20.00 NIS

Dr Elizabeth Loftus and Katherine KetchamThe Myth of Repressed Memory: False Memories and Allegations of Sexual AbuseAccording to many clinical psychologists, when the mind is forced to endure a horrifying...

The Logic of Failure: Recognizing and Avoiding Error in Complex Situations

35.00 NIS

Dietrich DornerWhy do we make mistakes? Are there certain errors common to failure, whether in a complex enterprise or daily life? In this truly indispensable book, Dietrich Dörner identifies what...

Contextual Design: Defining Customer-Centered Systems

62.00 NIS

Hugh BeyerKaren HolzblattThis book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while...
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Non Zero: The Logic of Human Destiny

29.00 NIS

Robert WrightIn his bestselling The Moral Animal, Robert Wright applied the principles of evolutionary biology to the study of the human mind. Now Wright attempts something even more ambitious: explaining...

Leading Change

25.00 NIS

John P KotterThe international bestseller—now with a new preface by author John Kotter.Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.From the ill-fated dot-com bubble...
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A Whack on the Side of the Head: How to Unlock Your Mind for Innovation

26.00 NIS

Roger von Oech, PhDWho is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32...
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How to Get to the Top of Google: The Plain English Guide to SEO

25.00 NIS

How to Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD Updates)Tim KitchenEurope's Bestselling SEO Book in History ***Includes FREE Book: How...

Start and Run Your Own Business

62.00 NIS

Alan Le MarinelWhether you dream of owning a corner shop or starting the next High Street chain, there are few more exciting prospects than starting your own business. The number...
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Atlas Shrugged

26.00 NIS

Ayn Rand   "This is the story of a man who said that he would stop the motor of the world - and did. Was he a destroyer or the...
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Trailblazer: From the Mountains of Kashmir to the Summit of Global Busines

29.00 NIS

Farooq KathwariTrailblazer: From the Mountains of Kashmir to the Summit of Global Business and BeyondFarooq Kathwari’s extraordinary life began in politically divided Kashmir, where his family was separated by government...
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How to Stop Worrying and Start Living

35.00 NIS

Dale CarnegieThe book 'How to stop worrying & start living' suggest many ways to conquer worry and lead a wonderful life.The book mentions fundamental facts to know about worry and...
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