Brian Halligan and Dharmesh Shah Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less...

Nirmalya Kumar and Phanish Puranam Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management...

Robert B Cialdini, PhDInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in...

Andres Oppenheimer What should we do, as individuals and countries, to be more creative and thrive in the innovation economy? What should countries do to produce world-class innovators like Steve...

Paddy MillerTurn team members into innovatorsMost organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy...

Elie Ofek, Eitan Muller, and Barak Libai From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new...

Drew Boyd and Jacob Goldenberg “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive ).The traditional attitude toward...

Noboru Yoshimura and Philip AndersonPresents a series of apparent contradictions in Japanese business conduct. This book shows why behavior that appears inconsistent to the Westerner is perfectly congruous to the...

Geoffret A Moore The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly...

Janet Switzer “The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks.”-Jack Canfield,...

Henry Kressel and Thomas V Lento Without venture capital, many of the companies whose technical innovations sparked the digital revolution would not exist. Venture investments funded these firms to develop...

Dan ArielyThree-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street...