Ron HoffThis may be the best piece of advice in this book:When something strikes you as funny, don't let it get away. Hold on to it for dear life. It...

Douglas Edwards An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.â€â€” The Daily BeastIn its infancy, Google embraced...

Pierre Bellon Pierre Bellon’s memoir I’ve Had a Lot of Fun: The Sodexho Story (Sodexho Press, 2006) presents his account of building Sodexho from a small Marseille catering firm into...

Brad Edmondson The Riveting True Story of One Of the World’s Most Iconic Mission-Driven CompaniesBen & Jerry’s has always been committed to an insanely ambitious three-part making the world’s best...

Richard ReedRichard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain.He credits his success to four brilliant pieces of...

Jonathan Goodman, CSCS""Personal Trainers are now expected to be salespeople, psychologists, nutritionists, post-rehabilitation specialists, and motivational speakers. You can have all the training expertise in the world, but you must...

Suzanne Andrews, Jagruti Bhikha, Karen Bairley Kruger, Christine Emilie Lim, Wingee Sin, Hana Yang, Geri Stengel (Contributor), Susan Preston (Contributor). WILL YOU SETTLE FOR LEAVING HALF THE WORLD’S WEALTH ON...

Sir Ronald Cohen Throughout the world, capitalism and democracy are being challenged with great force. The world must change, but we cannot change it by throwing money at old ideas...

Dr Andrew Black, Philip Wright, John E Bachman "Shareholder value-- the real key to creating wealth." --Fortune Magazine December 15, 1997 by Financial Times Management

Brian Halligan and Dharmesh Shah Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less...

Nirmalya Kumar and Phanish Puranam Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management...

Robert B Cialdini, PhDInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in...