The Executive Memo: A Guide to Persuasive Business Communications

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21.00 NIS

SKU: 471818267-01

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Tags: All Products, Business and Finance, Contemporary, Nonfiction

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Sherry Sweetnam

Learn the 14 principles of communication and persuasion; 5 methods for getting started; how to write 2 to 3 times faster than you now do; and a quick method for outlining ideas. The author provides examples of how to organize a memo, sales letter, customer service letter, proposal and procedure. You'll see the difference between unedited and edited memos; acquire plus tips on how to edit, be edited, and what to do if you're over-edited. You'll learn how to say no'' on paper and the three messages of persuasion'' that grab any reader's attention.

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