Your Online English Bookstore in Israel

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Expectations Investing: Reading Stock Prices for Better Returns, Revised and Updated

30.00 NIS

Michael J Mauboussin and Alfred Rappaport Most investment books try to assess the attractiveness of a stock price by estimating the value of the company. Expectations Investing provides a powerful and insightful...

Startup: A Silicon Valley Adventure

26.00 NIS

Jerry Kaplan Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley....

KISS Guide to Selling

25.00 NIS

Ken Lloyd, PhD The Keep It Simple Series -- the greatest guides ever! This book covers every aspect of selling including managing your time, setting goals, and building a rapport...

Our Iceberg Is Melting

29.00 NIS

John Kotter Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting....

At the Crest of the Tidal Wave: A Forecast for the Great Bear Market

30.00 NIS

Robert R Prechter, Jr A financial forecast describes specific fiscal events which will occur in the late twentieth century, drastically reversing the strong market of the mid-1990s January 1, 1997...

The Money Book and Hideaway Bank: A Smart Kid's Guide to Savvy Saving and Spending

14.00 NIS

Elaine Wyatt and Stan Hinden Children can watch their savings grow as they learn how to use money wisely. Includes a book-shaped plastic companion bank and a wealth of tips...

Small Message, Big Impact: The Elevator Speech Effect

19.00 NIS

Terri L Sjodin  “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be...

The Why of Work: How Great Leaders Build Abundant Organizations That Win

29.00 NIS

Dave Ulrich and Wendy Ulrich THE NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER!ADVANCE PRAISE FOR THE WHY OF WORK:Principled, timely, and engaging, The Why of Work teaches that building...

Brand Leadership: The Next Level of the Brand Revolution

26.00 NIS

Aaker Joachimsthaler An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy....

Jack: Straight from the Gut

24.00 NIS

Jack Welch The CEO of General Electric looks back on his distinguished career with the corporation and shares his personal philosophy of business and innovative managerial style. (Business & Finance)...

Right from the Start: Taking Charge in a New Leadership Role

29.00 NIS

Dan Ciampa and Michael Watkins According to Dan Ciampa and Michael Watkins, 64 percent of executives hired form the outside won't make it in their new jobs. While executives from...
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