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The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race
35.00 NIS
Walter Isaacson A Best Book of 2021 by Bloomberg BusinessWeek , Time , and The Washington PostThe bestselling author of Leonardo da Vinci and Steve Jobs returns with a “compelling”...
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The Design of Everyday Things
34.00 NIS
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The Design of Everyday Things
34.00 NIS
Don Norman Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push,...
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The Gorilla Game: An Investor's Guide to Picking Winners in High Technology
59.00 NIS
Geoffrey A MooreThe possibilities are staggering:Had you invested $10,000 in Cisco Systems in early 1990, your investment would not be worth $1,285.000.Similarly, a $10,000 investment made in Microsoft in 1986...
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
34.00 NIS
Kevin Kelly From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our livesMuch of...
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
22.00 NIS
Alan Cooper Technology isn't only the way of the future, but also the way of today. With electronics, computer chips, transmitters, and so on finding their into the most common...
The Invisible Computer
25.00 NIS
The Invisible Computer
25.00 NIS
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the SolutionDonald A NormanFrom "Science Finds, Industry Applies, Man Conforms" (motto of...
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The Law of Lines
32.00 NIS
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The Law of Lines
32.00 NIS
Hye-Young Pyun From the Prize-Winning Author of The Hole, a Slow-Burning Thriller about Unseen Forces that Shape Us and Debts We Accumulate, in Life, in Death.Winner of several of Korea's top...
The Machine that Changed the World
26.00 NIS
The Machine that Changed the World
26.00 NIS
James P. Womack, Daniel T. Jones, Daniel Roos When James Womack, Daniel Jones, and Daniel Roos wrote THE MACHINE THAT CHANGED THE WORLD in 1990, Japanese automakers, and Toyota...
The Master Switch: The Rise and Fall of Information Empires
38.00 NIS
Tim Wu In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some...
The Multitasking Myth: Handling Complexity in Real-World Operations
23.00 NIS
Loukia D LoukopoulosR Key DismukesImmanuel BarshiDespite growing concern with the effects of concurrent task demands on human performance, and research demonstrating that these demands are associated with vulnerability to error,...
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The Mythical Man-Month: Essays on Software Engineering
23.00 NIS
Frederick P Brooks, JrFew books on software project management have been as influential and timeless as The Mythical Man-Month. With a blend of software engineering facts and thought-provoking opinions, Fred...
The New Digital Age: Reshaping the Future of People, Nations and Business
29.00 NIS
Eric Schmidt and Jared Cohen The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley’s great innovators! What Bill...
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