Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

14.00 NIS

SKU: 9780887308246

Availability: 1

Geoffret A Moore

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, "Inside the Tornado" is a must-read for anyone in the high-tech business.

First published October 5, 1995

Tags: 1995, All Products, Business and Finance, Contemporary, Nonfiction