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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
18.00 NIS
Steven M Cristol and Peter Sealey For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented...
Small Message, Big Impact: The Elevator Speech Effect
19.00 NIS
Terri L Sjodin “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be...
Smart Negotiating: How to Make Good Deals in the Real World
13.00 NIS
James C FreundIf you've ever tried to make a deal, reach an agreement, close a sale, or negotiate in everyday business, Smart Negotiating shows you how to avoid the pitfalls...
Smarter Israeli Banking
29.00 NIS
Smarter Israeli Banking
29.00 NIS
Author: Rifka Lebowitz The Ultimate Insider’s Guide to Personal Banking in Israel. Olim (Newcomers) to Israel are often confused as they confront the unfamiliar Israeli banking and financial system. Whether...
Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference
28.00 NIS
Kathleen Kelly Janus With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup.Kathleen Kelly Janus,...
Soros on Soros: Staying Ahead of the Curve
23.00 NIS26.00 NIS
Soros on Soros: Staying Ahead of the Curve
23.00 NIS26.00 NIS
George Soros George Soros Ends the Speculation"The outcome [of this book] is a summing up of my life's work. . . As I finish the book, I feel I have...
Specification by Example: How Successful Teams Deliver the Right Software
11.00 NIS
Ben DupreSpecification by Example: How Successful Teams Deliver the Right SoftwareSummarySpecification by Example is an emerging practice for creating software based on realistic examples, bridging the communication gap between business...
Start and Run Your Own Business
62.00 NIS
Start and Run Your Own Business
62.00 NIS
Alan Le MarinelWhether you dream of owning a corner shop or starting the next High Street chain, there are few more exciting prospects than starting your own business. The number...
Start with Why
36.00 NIS
Start with Why
36.00 NIS
Simon Sinek "A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations...
Start-up Nation: The Story of Israel's Economic Miracle
33.00 NIS
Dan Senor and Saul Singer What the world can learn from Israel's meteoric economic success.Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of...
Startup: A Silicon Valley Adventure
26.00 NIS
Startup: A Silicon Valley Adventure
26.00 NIS
Jerry Kaplan Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley....
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