Brand Leadership: The Next Level of the Brand Revolution

24.00 NIS

SKU: 9780684839240

Availability: 1

Aaker Joachimsthaler

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

Tags: 2000, Aaker Joachimsthaler, All Products, Business and Finance, Contemporary