Neale Martin80% of new products fail. Billions of advertising dollars are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How...

Douglas R HofstadterDouglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity...

Jane Goodall with Phillip BermanHer revolutionary studies of Tanzania's chimpanzees forever altered our definition of "humanity." Now, intriguing as always, Jane Goodall explores her deepest convictions in a heartfelt memoir...

Charles DarwinPresents contemporary beliefs about Divine Providence and the beginnings of life on earth. Written for the general public of the 1850s, this title provides an account of the scientific...

Peter Coveney and Roger Highfield"SCIENCE JOURNALISM AT ITS BEST. . . An impeccably researched, amazingly up-to-date, crisply written and well-illustrated survey."--NatureAt the cutting edge of the sciences, a dynamic new...

David BerlinskySimply put, an algorithm is a set of instructions-it's the code that makes computers run. A basic idea that proved elusive for hundreds of years and bent the minds...

Richard D MattuckUntil this book, most treatments of this topic were inaccessible to nonspecialists. A superb introduction to important areas of modern physics, it covers Feynman diagrams, quasi particles, Fermi...

Dr Jerri NielsenDuring the winter of 1999, Dr. Jerri Nielsen, the only physician on a staff of forty-one people, discovered a lump in her breast. Consulting via satellite e-mail with...

Robert WrightIn his bestselling The Moral Animal, Robert Wright applied the principles of evolutionary biology to the study of the human mind. Now Wright attempts something even more ambitious: explaining...

Ray KurzweilRay Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now...

The Lady Tasting Tea: How Statistics Revolutionized Science in the Twentieth CenturyErich FrommThe fiftieth Anniversary Edition of the groundbreaking international bestseller that has shown millions of readers how to achieve...

Stephen M StiglerThis collection of essays examines in detail the history of some of the concepts involved in bringing statistical argument to the table, and some of the pitfalls that...