Jerry Weissman

Presenting to Persuading Your Audience Every Time offers practical guidance from Jerry Weissman, one of the world’s leading presentation coaches, on how to win over even the toughest, most senior audiences. Weissman urges presenters to move beyond generic PowerPoint templates and instead craft clear, story-driven messages that speak directly to what listeners care about.

Through real case studies and concrete examples, he explains how to define your core message before opening any slide software, how to capture attention in the first 90 seconds, and how to keep the focus on audience needs (the “WIIFY” — what’s in it for you). He also covers the nuts and bolts of effective visuals — text, numbers, graphics, and careful use of effects — and walks readers step-by-step from brainstorming through final delivery.

Weissman’s approach has been proven in high-stakes environments, including hundreds of IPO roadshows presented to some of the most skeptical investors in the world. The book closes with chapters on virtual presentations, customization, animation, and detailed checklists for preparation and execution.

January 1, 2006 by FT Press

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