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Brand Leadership: The Next Level of the Brand Revolution
26.00 NIS
Aaker Joachimsthaler An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy....
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
21.00 NIS
David C Robertson Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined...
Buffett: The Making of an American Capitalist
25.00 NIS
Roger Lowenstein Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the 20th century -- an astounding net...
Building Wealth in Israel: A Guide to International Investments and Financial Planning
31.00 NIS
Author: Douglas Goldstein Douglas Goldstein, CFP The Jerusalem Post Financial Columnist explains HOW COME SOME PEOPLE ?MAKE IT? AND OTHERS DON?T? The author presents a solid overview of practical strategies...
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Built to Last: Successful Habits of Visionary Companies
18.00 NIS
James C CollinsDrawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies...
Built to Sell: Creating a Business That Can Thrive Without You
30.00 NIS
John Warrillow Run your company. Don’t let it run you.Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money...
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Bulletproof Problem Solving: The One Skill that Changes Everything
30.00 NIS
Complex problem solving is the core skill for 21st Century TeamsComplex problem solving is at the very top of the list of essential skills for career progression in the modern...
Business @ the Speed of Thought: Using a Digital Nervous System
32.00 NIS
Bill Gates In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business...
Business Adventures
36.00 NIS
Business Adventures
36.00 NIS
John Brooks Hailed as a business classic by the likes of Bill Gates and Warren Buffett and widely acknowledged as a forerunner to the writing of Michael Lewis, BUSINESS ADVENTURES...
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Business Adventures: Twelve Classic Tales from the World of Wall Street
25.00 NIS
John BrooksThis business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.What do the $350 million Ford...
Business Travel Can Be Fun!
22.00 NIS
Business Travel Can Be Fun!
22.00 NIS
Robert NaggarHaving a tough time travelling?Relax!BUSINESS TRAVEL CAN BE FUN!"Business travel has been my main activity for the past 45 years. I really never thought about it as "fun," but...
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Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them
22.00 NIS
Dan Carrison American companies steeling themselves against the threat of terrorism can learn a lot from Israel's experience. Despite facing the constant grim reality of terrorism, the Israeli economy is...
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