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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

20.00 NIS

Frederick F Reichheld U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals...

The Machine that Changed the World

24.00 NIS

James P. Womack,  Daniel T. Jones, Daniel Roos   When James Womack, Daniel Jones, and Daniel Roos wrote THE MACHINE THAT CHANGED THE WORLD in 1990, Japanese automakers, and Toyota...

The Mafia Manager: A Guide to the Corporate Machiavelli

18.00 NIS

**Torn Slipcover***VThe world's oldest and best-organized conglomerate now reveals management techniques everyone can use. Unlike other guides to business, The Mafia Manager shuns theoretical verbiage to present the philosophy of...

The Marketing Book

54.00 NIS

Michael J BakerThis third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have...

The Money Book and Hideaway Bank: A Smart Kid's Guide to Savvy Saving and Spending

13.00 NIS

Elaine Wyatt and Stan Hinden Children can watch their savings grow as they learn how to use money wisely. Includes a book-shaped plastic companion bank and a wealth of tips...
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The Money Game

15.00 NIS

Adam Smith"This is a modern classic." —Paul A. Samuelson, First American Nobel Prize Winner in Economics"The best book there is about the stock market and all that goes with it."...

The Money of Invention: How Venture Capital Creates New Wealth

28.00 NIS

Paul A Gompers and Josh Lerner This volume provides a meaningful framework for understanding the relationship between venture capital and entrepreneurial success. It helps readers spot the real limitations of...

The Multitasking Myth: Handling Complexity in Real-World Operations

21.00 NIS

Loukia D LoukopoulosR Key DismukesImmanuel BarshiDespite growing concern with the effects of concurrent task demands on human performance, and research demonstrating that these demands are associated with vulnerability to error,...

The Myth of Repressed Memory: False Memories and Allegations of Sexual Abuse

18.00 NIS

Dr Elizabeth Loftus and Katherine KetchamThe Myth of Repressed Memory: False Memories and Allegations of Sexual AbuseAccording to many clinical psychologists, when the mind is forced to endure a horrifying...

The New Case for Gold

24.00 NIS

James Rickards "They say" John Maynard Keynes called gold a "barbarous relic." "They say" there isn t enough gold to support finance and commerce. "They say" the gold supply can...

The New Face of the HMRC

22.00 NIS

Daniel Dover and Helen AdamsSince the last edition of this perennial guide, the tax world has changed almost beyond recognition. The leak of the so-called Panama Papers in 2016, and...
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The New New Thing: A Silicon Valley Story

15.00 NIS

Author: Michael Lewis Despite the variety of his achievements, Clark thinks of himself mainly as the creator of Hyperion, which happens to be a sailboat . . . not just...
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