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Habit: The 95% of Behavior Marketers Ignore
23.00 NIS
Neale Martin80% of new products fail. Billions of advertising dollars are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How...
Happy Money
13.00 NIS
Happy Money
13.00 NIS
Elizabeth Dunn and Michael NortonTwo professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.Most...
Hegarty on Advertising
26.00 NIS
Hegarty on Advertising
26.00 NIS
John Hegarty A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best...
Her Place at the Table: A Woman's Guide to Negotiating Five Key Challenges to Leadership Success
25.00 NIS
Deborah M Kolb, PhD, Judith Williams, PhD, Carol Frohlinger, JD Advice for women from women for negotiating their own leadership careers This is a practical guide for any woman dealing...
High Output Management
13.00 NIS
High Output Management
13.00 NIS
Andrew S GroveThe essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove,...
Hot, Flat, and Crowded
31.00 NIS
Hot, Flat, and Crowded
31.00 NIS
Thomas L FriendmanHot, Flat, and Crowded: Why The World Needs A Green Revolution - and How We Can Renew Our Global FutureThomas Friedman's phenomenal The World is Flat helped millions...
How Life Imitates Chess: Making the Right Moves, from the Board to the Boardroom
22.00 NIS
Garry KasparovOne of the most highly regarded strategists of our time teaches us how the tools that made him a world chess champion can make us more successful in business...
How Successful People Think: Change Your Thinking, Change Your Life
18.00 NIS
Author: John C Maxwell Gather successful people from all walks of life -- what would they have in common? The way they think! Now you can think as they do...
How to Be Exceptional
26.00 NIS
How to Be Exceptional
26.00 NIS
How to Be Exceptional: Drive Leadership Success by Magnifying Your StrengthsJohn H Zenger, Joseph R Folkman, Robert H Sherwin, Jr, Barbara A SteelOne of The Globe & Mail's Top 10...
How to Get Out of Debt, Stay Out of Debt, and Live Prosperously: Based on the Proven Principles and Techniques of Debtors Anonymous
13.00 NIS
Jerrold Mundis Out of the red...Do this month's bills pile up before you're paid last month's?Do you regularly receive past-due notices?Do you get letters threatening legal action if immediate payment...
How to Get to the Top of Google: The Plain English Guide to SEO
25.00 NIS
How to Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD Updates)Tim KitchenEurope's Bestselling SEO Book in History ***Includes FREE Book: How...
How to Invest in Real Estate: The Ultimate Beginner's Guide to Getting Started
32.00 NIS
Joshua Dorkin, Brandon Turner It's time to stop just thinking, talking, or dreaming about the future real estate investing can give you. It's time to start doing… And this book...
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