{"product_id":"pop-up-retail-how-you-can-master-this-global-marketing-phenomenon","title":"Pop-Up Retail: How You Can Master This Global Marketing Phenomenon","description":"\u003cp\u003eChristina Norsig\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA celebrity in Hollywood.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA fashionista in SoHo.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAn artist in Miami.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhat do they have in common? They are cashing in on the hottest trend in today's marketplace - pop-up retail. Pop-ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, pop-ups are emerging as a new source of passion and profit for the retailing industry. This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those ready to get in and get popping. Author Christina Norsig has lived all facets of the pop-up experience. She's opened and run her own successful pop-up shops. She's acted as 'matchmaker,' connecting interested merchants and willing property owners to make pop-up magic. And she's a veteran speaker on the topic of pop-up retail, bringing her unique insight and vision to the business community. Through her experience and expertise, Norsig is the perfect mentor for a fledgling industry. From her vantage point at the forefront of this emerging trend, Norsig takes the reader through the pop-up industry, detailing its history, successes, and pitfalls. Using examples and analysis, she helps us understand how we got from a retail landscape of bricks and clicks to quicks - and how this is only the beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eNovember 15, 2011 by Bauhaus Press\u003c\/span\u003e\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Good \/ Hardcover \/ Christina Norsig","offer_id":51540840120618,"sku":"9780985271107","price":29.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/4039\/5562\/files\/15940775.jpg?v=1778788072","url":"https:\/\/evasusedbooks.co\/products\/pop-up-retail-how-you-can-master-this-global-marketing-phenomenon","provider":"Eva's Used Books","version":"1.0","type":"link"}