{"product_id":"marketing-for-dummies","title":"Marketing for Dummies","description":"\u003cp\u003eRuth Mortimer, Greg Brooks, Craig Smith, Alexander Hiam, MBA\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSmart marketing techniques to get your business noticedPacked with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePlan your marketing strategy and maximise your success - make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCreate successful advertising and promotions - explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eExpand online with the latest e-marketing tools - spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eConnect with your customers - create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOpen the book and find:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUp to date information on all the latest marketing innovations\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eClear guidance to help you plan your strategy\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAdvice on making the seven Ps work for you\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTools and techniques to maximise your marketing impact\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eInformation on using direct marketing and PR\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eGuidance to help you stay on the right side of the UK data laws\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTop tips for saving money in marketing\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLearn to:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eResearch your market and find out what your customers really want\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eChoose the right marketing strategy for your business\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePrepare a practical marketing plan\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUse the latest marketing tools and techniques\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOctober 3, 2011 by For Dummies\u003c\/span\u003e\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Good \/ Paperback \/ Ruth Mortimer","offer_id":51535808397610,"sku":"9781119974352","price":30.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/4039\/5562\/files\/15027415.jpg?v=1778682313","url":"https:\/\/evasusedbooks.co\/products\/marketing-for-dummies","provider":"Eva's Used Books","version":"1.0","type":"link"}